Featured project: ELP Barbershop

  • Info:

    Full cohesive identity for the London barbershop. Creating an identity that is striking and contemporary with a nod to the classic barber shop. Smith had the pleasure of working with the team at ELP from day one and is now working in collaboration with them as their brand guardian.

  • Role: Design Director
  • Components included: Brand identity, digital design, printed collateral and interior/exterior direction.
  • Visit site: http://www.elpbarbershop.com
  • ELP Barbershop

A modern mark inspired by a classic piece of barber shop signage, the pole.

  • ELP Barbershop

Putting ELP’s users first by creating the perfect lazy-mans website. Working with developer @cb_xiii to create anchored buttons on mobile and touch devices to shoot people down to their desired section as quickly as possible.

  • ELP Barbershop
  • ELP Barbershop
  • ELP Barbershop
  • ELP Barbershop

Staying true to bloody and medical barbershop traditions we used red, white and blue. Creating a set of colours that looks bright on both screen and in print.

  • ELP Barbershop
  • ELP Barbershop
  • ELP Barbershop
  • ELP Barbershop
  • ELP Barbershop
  • ELP Barbershop

Using his lovely stencil aesthetic @ryanpetergillett made these great gif’s for us. Perfect for ELP to spread some Christmas cheer across their social channels over the holidays.

  • ELP Barbershop
  • ELP Barbershop

Next up… Products! Keep an eye out for them as they’ll be in stock at the shop this month.