Project: Adidas How Beautiful It Is

  • Info:

    An exhibition and series of screenings for Adidas as the 2014 FIFA World Cup unfolded. Showcasing Brazil’s cultural riches through art and photography. Working with my SWFC teammates Matt Dent, Chris Dent, Evan Lelliott, Sam Johnson & Gui Seiz.

     

  • Role: Designer, art director and curator
  • Components included: Brand identity, curation, digital design, printed collateral and interior/exterior direction.
  • Adidas How Beautiful It Is

Custom typography, influenced by Brazil’s patterned streets and naive hand-drawn signage.

  • Adidas How Beautiful It Is
  • Adidas How Beautiful It Is
  • Adidas How Beautiful It Is
  • Adidas How Beautiful It Is

We gathered an extremely talented list of artists to create new works for the show and used Grant Fleming’s brilliant photography to adorn the walls, completely transforming the inside of Kemistry gallery.

  • Adidas How Beautiful It Is
  • Adidas How Beautiful It Is
  • Adidas How Beautiful It Is
  • Adidas How Beautiful It Is

A personal highlight was designing something to appear on the gallery doors. As a long time fan of Kemistry it was great to have the chance to do so.

  • Adidas How Beautiful It Is

Smith also designed a simple responsive website housing all the info on the shows events and screenings. As well as branding the SWFC’s social accounts for the duration of the show.

  • Adidas How Beautiful It Is
  • Adidas How Beautiful It Is
  • Adidas How Beautiful It Is

Show preperation.

  • Adidas How Beautiful It Is
  • Adidas How Beautiful It Is
  • Adidas How Beautiful It Is
  • Adidas How Beautiful It Is
  • Adidas How Beautiful It Is
  • Adidas How Beautiful It Is

All show photography by @guiseiz.